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Disney, EA expand Asia gaming biz
By Scott | December 4, 2008
Two media giants are expanding their videogame presence in Asia. Disney has signed a deal with Chinese developer NetDragon to make a multiplayer online game based on Mouse House characters. Electronic Arts, meanwhile, has acquired Korean developer J2M, one of the most successful makers of free-to-play online games in that country. Online PC gaming is hot in China and South Korea, where consoles are not as popular. The free-to-play model, under which revenue is generated from items purchased in-game as well as from advertisements, has become particularly common in these countries, and it’s starting to pop up in the U.S.
Topics: General News |
